How do you brand a disaster?

Perhaps I'm a bit too cynical, but this story from Northern Ireland knocked me for a loop today.
A statue celebrating the Harland and Wolff Shipyard which built the Titanic was dedicated today. It features the workers from the era that built the famous ship.

(Photo from u.tv)

According to the sculptor, Ross Wilson,  "These Titanic yardmen are responsible for creating the most iconic ship in maritime history, through them history and myth are now riveted together. It was a dream for me to be the sculptor involved in this iconic community sculpture."
Now, I'm not an expert on all things Titanic, but from the reports I've read, the rivets that were analyzed from the ship were found to contain substandard materials. And of course there was the issue of a lack of lifeboats...
So to celebrate the shipyard's connection with one of the most tragic maritime disasters in human terms of the past century seems a little- well- de trop- as the French would say.
Why do it, then? That same shipyard made other, much more praiseworthy, vessels in its long history.
Why pick on the Titanic?
I believe it's celebrity, gang. The name of the 21st century is brand recognition and celebrity.
And this being the centennial of the famous disaster, it seemed only too easy to trade on Titano-mania...
See more at:
http://www.google.com/hostednews/ukpress/article/ALeqM5iKg5abr96vJTXjC5CC5ZSmP0UmZQ?docId=N0155781332936024551A